You can buy lenses and filters on a Special Database small scale through geotargeting . Developing lenses and filters is relatively easy in the Snapchat Lens Studio. That makes this social media channel interesting for small businesses. Such a Special Database company can then, for example, make a branded filter within a radius of a few kilometers. Please note: to deploy a good AR filter or lens on a national scale, you have to dig deep into your pocket. Of course, there are also some other things to consider before deciding whether to get started with Special Database advertising on Snapchat. For example, approvals for requests take longer on average than with Facebook Business Manager. On Snapchat, you should count Special Database on 24 to 48 hours. You also have less insight into the results of your Snapchat ads than into your ad results on other channels. There is enough visible to determine whether your campaign was a success. For example, you can find your reach, CPM and CTR , but it is Special Database not very extensive. Snapchat in your advertising strategy: worth it or not To answer the question of whether Snapchat is worth it, first ask yourself what your goal is with advertising. And who do you want to reach with it? In any case, we cannot call the channel indispensable. You also reach the same target group Special Database via other social media channels. Snapchat's Expiration Date We are not (yet) completely writing Snapchat off when we talk about advertising. The medium is still a forerunner Special Database in the 'easy' development and roll-out of filters and lenses for brands. This is not yet accessible to everyone on Facebook and Instagram. Nevertheless, it is expected that other social Special Database media platforms will soon offer the same possibilities, so that companies can do it themselves. So the question is: how long should we keep a place for Snapchat in our advertising strategies? How have you seen Snapchat advertising results change lately? Share your experiences with me in a Special Database comment below! Native advertising can be seen as interesting content by consumers. But then it must be good! And that is often not the case.